*/ DIJ - Deutsches Institut für Japanstudien

Contemporary Japan

Klien, Susanne (Hrsg.)

Contemporary Japan 24, No. 2 Tourism and Travel in Japan 

2012, Mouton de Gruyter, Berlin and New York, S. 113-265, ISSN: 1869-2737. [ Bestellen ]


Ubiquitous images of Japanese tourists venturing abroad on well-organized package tours for short-term trips have been substituted by younger Japanese individuals who seek out various urban as well as rural destinations in search of 'real life' experience. More senior travellers prefer 'free style tours'. Similarly, Japanese domestic tourism has come a long way from the 'Discover Japan' campaign in the 1970s and the 'Exotic Japan' campaign in the 1980s that strove to promote the furusato imaginary rural landscape as attraction to Disneyland-styled theme parks in the 1980s and recent attempts to introduce tourism-based community development and sustainable ecotourism. Tourism development, the evolution of images used in recent promotion campaigns and the structures that shape post-tourist behaviour are indicative of contemporary social change in general and thus merit further examination.


S. 113-120

Funck, Carolin

S. 121-147
The innovative potential of inbound tourism in Japan for destination development − a case study of Hida Takayama 

Imai, Heide

S. 149-178
Balancing urban revitalization, tourism, and development issues in times of crisis: Kawagoe's historical district as a self-sustaining and resilient community 

Jones, Thomas

S. 179-211
A life cycle analysis of nature-based tourism policy in Japan 

Kühne, Oliver E.

S. 213-241
Research report: historical amnesia and the “neo-imperial gaze” in the Okinawa boom 

Yotsumoto, Yukio

S. 243-265
Ecotour providers in the Kyushu region: the characteristics of Japanese ecotourism and its relationship with global warming 

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