*/ DIJ - Deutsches Institut für Japanstudien

Symposien und Konferenzen


The Automobile Industry in Japan and Germany - Strategic Challenges and New Perspectives in the Age of Globalization


Koordination: René Haak; Lorenz Granrath, Representative, Fraunhofer Representative Office Japan


 Japan and Germany are two of the most important automobile countries in the world, with specific strengths and weaknesses. Experts from the academic and business world will discuss new developments in the automobile industry in these countries and the strategic implications for the German and Japanese automobile sector at an international one-day conference at Hosei University in Tokyo. The presentations and discussions should center around developments and new perspectives in recent years.
How is the Japanese automobile industry structured following the significant alliances and take-overs of recent years? How important is the Toyota production system for the development of the Japanese automobile industry? Which strategies are the Japanese and German automobile manufacturers pursuing on new and interesting markets like China? How are the component suppliers positioning themselves? Where are their strategic strengths and weaknesses? Which challenges do joint ventures with Japanese and German partners face? These will be just some of the key questions of the international conference in Tokyo conceived and organized by René Haak from the German Institute for Japanese Studies and Lorenz Granrath from the Fraunhofer Representative Office Japan.

 In Cooperation with The Research Institute of Innovation Management, Hosei University

Supported by
The Embassy of the Federal Republic of Germany


9.00 - 9.15 Opening and Greetings
Haruo Horaguchi, The Research Institute of Innovation Management, Hosei University
Thomas Schröder, Embassy of the Federal Republic of Germany
Florian Coulmas, DIJ Tokyo

9.15 –9.30 Introduction
  Introduction Slides
René Haak

  The Automobile Industry in Japan and Germany Slides
Lorenz Granrath, Fraunhofer Representative Office Japan

9.30 – 10.00 Key Note Speech
  A New Dawn - Japan's Recovery & Its Global Impact Slides
Jesper Koll, Merrill Lynch

10.00 – 10.30 Coffee Break
10.30 – 11.30 Session I - Globalisation in the Automobile Sector
Lorenz Granrath, Fraunhofer Representative Office Japan

  Globalisation in the Automobile Sector: German, Japanese and Anglo-Saxon Models of Strategic Decision Making
Chris Carr, The University of Edinburgh Management School

  Renault-Nissan and DaimlerChrysler - What are the Lessons to Be Learnt? Slides
Markus Pudelko, The University of Edinburgh Management School

11.30 – 12.30 Session II - Supplier Industry
René Haak

  Japanese Automobile Supplier Network in Transition Slides
Andreas Moerke

  Toyota's Supplier Network – Strategic Challenges Slides
Shigeru Matsushima, Hosei University

12.30 - 14.00 Lunch Break
14.00 – 15.30 Session III - Technology and Production Management
Haruo Horaguchi, Hosei University

  Strategic Management of Spare Parts in Closed-Loop Supply Chains Slides
Thomas Spengler, University of Technology Braunschweig

  Ramp-up Management in Automobile Industry Slides
Dieter Specht, Brandenburg University of Technology Cottbus

  Fatigue Failures of Vehicle Components Slides
Vatroslav Grubisic, Technical University Split

15.30 - 16.00 Coffee Break
16.00 – 17.00 Session IV - Changes and Challenges
Dennis Tachiki, Tamagawa University

  Changes and Challenges of Japanese Automobile and Auto-Parts Industry Slides
Yoshinori Konno, Hosei University

  German and Japanese Auto JVs in China: The Last Shall Enter First? Slides
Eric Thun, Princeton University

17.00 – 18.00 Session V - Cases: German Automobile Industry in Japan
Manfred Hoffmann, DIHK Japan

Hauke Bruhn 
Volkswagen Group Japan K.K.

Markus Baur 
BMW Japan Corp.

Helmut Pfeifle 
Bosch K.K.

18.00 Final Remarks
  René Haak;
Lorenz Granrath, Fraunhofer Representative Office Japan

19.00 Reception (Speakers and Chairpersons)


Hosei University Tokyo, Sky Hall 26th floor of Main Building
2-17-1, Fujimi, Chiyoda-ku, Tokyo
〒102-8160, Japan
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