*/ DIJ - Deutsches Institut für Japanstudien

DIJ Social Science Study Group


‘Modern’ Labels and ‘Postmodern’ Roleplaying? Stereotyping the ‘otaku’ vs. learning from the stranger


Björn-Ole Kamm


Pathologized as psychopaths, described as middle-class “prosumers” of manga and games or heralded as postmodern subjects in a networked world, the ‘otaku’ have been envisioned as a single entity – usually outside “normal” society and ascribed with a uniform mentality. The continuing attempts to redefine ‘otaku’ in media and academia not seldom fail to recognize in-group differences and the necessity to locate ‘otaku’ research in this ongoing struggle over meaning.

Taking its cues from the discourses on ‘otaku’, globalization as well as second and post-modernity, my Ph.D. thesis employs an interactionist perspective. Locating ‘otaku’ labeling within the history of the modern practice of stereotyping and othering, my research investigates the meaning an ‘otaku’ label has for the daily lives and the self-images of individuals. Furthermore, my research concentrates on learning effects and ‘postmodern’ ways of learning via (non-digital) roleplaying games.

The paper presents first results from participant observations of a roleplaying community in Tokyo, combined with qualitative interviews in- and outside the Tokyo area, as well as with industry professionals. Preliminary findings show that face-to-face actualization is a decisive factor for the politics of in-group belonging/not-belonging and that individual experiences with the label, roleplaying and learning effects are extremely diverse.


Björn-Ole KAMM is a doctoral student at University Leipzig and currently a Ph.D. student at the DIJ. His research is concerned with ‘common sense’ logics and popular culture. Author of “Nutzen und Gratifikation bei Boys’ Love Manga – Fujoshi oder verdorbene Mädchen in Japan und Deutschland“ (Uses and gratifications of Boys' Love Manga – Fujoshi or rotten girls in Japan and Germany; Kovac, 2010).

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Koordination: Barbara Holthus; Maren Godzik


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