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Economic Crisis and Transformation in Southeast Asia: Strategic Responses by Japanese and European Firms (Wirtschaftliche Krise und Wandel in Südostasien: Strategische Antworten von japanischen und europäischen Unternehmen)

17.06.1999 - 18.06.1999

Koordination: Hendrik Meyer-Ohle; Jochen Legewie

Abriss

Within the economic growth of Southeast Asian countries since the late 1960s, multinational corporations (MNC) have played a crucial role by providing investments from abroad and thus the needed capital and technology. However, the economic crisis in Southeast Asia that started in 1997 has put a sudden end to the period of growth that had continued nearly without interruption for more than 30 years. This situation has called in question many of the premises underlying the engagement of MNCs in these countries and will lead to a strategic reorientation of these firms.

Considering the uniqueness of this constellation, any predictions on the behavior of MNCs in this region are obstructed by the lack of empirical experience and theoretical knowledge. Therefore, the objective of this conference is to compare differences and similarities in Japanese and European firms' responses to the economic crisis in Southeast Asia with a focus on organizational changes in the areas of production, marketing and corporate finance. With almost two years into the crisis, the conference is timed so as to be able to analyze short- and medium-term reactions and to make predictions about future developments. A European-Japanese comparison will allow, it is hoped, to arrive at more general conclusions regarding the functioning and nature of multinational corporations operating in industrializing countries, while at the same time assessing the character and extent of any remaining national differences that may have an impact on these firms' behavior. From the point of view of the receiving countries, analyses such as these are important in order to better forecast the macroeconomic impact of sudden growth declines on the general investment and employment situation.

Programm


17.06.1999:
9:30 - 12:30 Introduction and Keynote Speeches
Opening -Irmela Hijiya-Kirschnereit, DIJ,Michael Ehrke, Friedrich-Ebert-Foundation, Introduction-Jochen Legewie and Hendrik Meyer-Ohle, DIJ
  The role of European, Japanese and American MNCs in the technologicaldevelopment of South- east Asian Industries


  The Asian economy at the crossroads: Crisis -Etransformation -Eadaptation
Toru Yanagihara, Asian Development Bank Institute

  The multi-national corporation: The managerial challenges of globalizationand localization
Stephen Young, University of Strathclyde

  The role of European, Japanese and American MNCs in the technologicaldevelopment of South- east Asian Industries
Poh Kam Wong, National University of Singapore

14:00 - 17.30 Session 1: Production
Chair: Walter Hatch, University of Washington
  Options for strategic change
Hideki Yoshihara, Kobe University

  Recent strategic changes by Japanese firms
Jochen Legewie

  Recent strategic changes by European firms
Corrado Molteni, Milan State University and ISESAO-Bocconi University

  Comments by business representatives
Fumio Yoshimi, Mitsubishi Motors Corp., Wolfgang Haas, Freudenberg & Co.


18.06.1999:
9:00-12:30 Session 2: Marketing
Junichi Mizuo, Surugadai University
  Options for strategic change
Tomoaki Sakano, Waseda University

  Recent strategic changes by Japanese firms
Hendrik Meyer-Ohle; Katsuhiko Hirasawa, Nihon University

  Recent strategic changes by European firms
Keri Davies, University of Stirling

  Comments by business representatives
Hiroshi Hirai, Kao Corp., Garry Stubbs, AC Nielsen

14:00 - 17:30 Session 3: Corporate Finance
Chair: Alexander Bürkner, DG-Bank
  Options for strategic change
Andreas Grünbichler, St. Gallen University

  Recent strategic changes by Japanese firms
Etsuko Katsu, Meiji University

  Recent strategic changes by European firms
Steen Hemmingsen, Copenhagen Business School

  Comments by business representatives
Isamu Hayase, Kajima Overseas Asia Pte. Ltd.

18:00-20:00 Final Panel
Chair: Jochen Legewie and Hendrik Meyer-Ohle, DIJ
  Going National, Regional or Global? ECorporate Strategies for SoutheastAsia after the Crisis
Norio Gomi, Matsushita Electric Industrial Co., Ltd.; General Manager,InternationalAffairs Department, Erhard -Reiber-Merck Group; General Manager Region Asia & Oceania Merck Group; General Manager Region Asia & Oceania

Projekte

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