*/ DIJ - Deutsches Institut für Japanstudien



International Workshop

Consumption and Well-being in the Aging Society. Advancing Research on Older Consumers

29.09.2011 - 01.10.2011

Koordination: Florian Kohlbacher, German Institute for Japanese Studies (DIJ) Tokyo, Japan in collaboration with George Moschis, the Center for Mature Consumer Studies (CMCS), Georgia State University


The aim of this workshop is to bring together international experts studying older adults in various fields to present their latest ideas and empirical research in order to help develop an agenda for future research on older consumers. The presentations are intended to stimulate discussion of research topics, methods and ideas that could suggest new avenues for studying older adults as consumers from a cross-cultural perspective. The workshop is also expected to facilitate future collaborative studies among participants. It will be limited to invited, active participants, and will be rather informal in format and style.

We gratefully acknowledge financial support from the Fritz Thyssen Foundation.
Fritz Thyssen Stiftung


18:30-20:00 DIJ Forum: Sustainability Issues in the Super-Aged Society
  Hiroshi Komiyama, Chairman of the Institute, Mitsubishi Research Institute

  Closed workshop

9:00-09:05 Opening remarks
  Florian Coulmas

9:05-09:15 Introduction to the workshop
  Florian Kohlbacher

09:15-10:45 Session 1 Part I: Marketing Research on Older Consumers Around the Globe
10-minute short presentations followed by Q&A/Discussion

  40 years of research on older consumers: Review and advances
George Moschis

  Aging Consumers and Thailand & An Introduction to the Consumer Life-course Studies Group (CLSG)
Randall Shannon

  Gift-giving among baby-boomers
Takeshi Matsui and Russell Belk (co-author Yuko Minowa)

  Analyzing seniors’ ethical consumer behavior across nations
Lynn Sudbury Riley (co-author Florian Kohlbacher)

10:45-11:00 Coffee break

11:00-12:30 Session 1 Part II: Marketing Research on Older Consumers Around the Globe (continued)
10-minute short presentations followed by Q&A/Discussion

  Correlates of cognitive age in Japan
Emmanuel Cheron (co-author Florian Kohlbacher)

  Segmenting older consumers in Korea
Kwon Jung

  Older consumers and well-being in Malaysia
Fon-Sim Ong

  Adoption of technology and consumer well-being in later life
Florian Kohlbacher

12:30-14:00 Lunch break

14:00-16:00 Session 2 Part I: Multidisciplinary Perspectives
Gerontology and psychology
15-minute presentations followed by Q&A/Discussion

  Seniors’ conceptions of well-being
Simone Pettigrew

  Successful aging in Japan
Hiroshi Shibata

  Health issues and their correlates in studying older people
Clemens Tesch-Roemer

  Aging and Cognition
Neil Charness

  Subjective age and aging: An aspect of psychological gerontology
Shinichi Sato

16:00-16:30 Coffee break

16:30-18:00 Session 2 Part II: Multidisciplinary Perspectives (continued)
Part II: Sociology and Engineering (gerontechnology)
15-minute presentations followed by Q&A/Discussion

  Diverse life designs in the aged society
Hiroko Akiyama

  Preventing social isolation of the elderly by using ICT
Takako Sodei

  Technology acceptance among older people in Japan
Hiroyuki Umemuro

18:00-18:30 Wrap-up of Day 1
  George Moschis and Florian Kohlbacher

  Closed workshop

09:00-10:45 Session 3: Methodological Issues and Advances
15-minute presentations followed by Q&A/Discussion

  Life course research approaches to the study of older people
Toni Antonucci

  Qualitative life course research methods in studying older people
Jörg Strübing

  Prospective life course research designs and findings in studying older people
Naoko Shimazaki

  Consumer culture theory approaches to the study of older consumers and their well-being
Russell Belk

  Research methods in gerontechnology
Ryoko Fukuda

10:45–11:00 Wrap-up and discussion of Session 3: Multidisciplinary research methods for studying older consumers
  George Moschis

11:00-11:15 Coffee break

11:15-12:45 Session 4: Developing a research agenda for advancing the field
Discussion and wrap-up of the workshop

Florian Kohlbacher and George Moschis

12:45-14:00 Lunch break

14:00-15:30 Session 5: Opportunities for new research projects and possible collaboration
Discussion and exploration of possible future collaborations

Florian Kohlbacher and Randall Shannon

15:30 End of Workshop

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