Enjo kōsai, one keyword of the nineties, is oftenassociated with loose socks, short skirts, dyed hair, pocketbells and prostitution quote;in shortquote; with a scandalous social problem that desperately needs diagnosesand solutions.
In my paper, however, I argue that this quote;scandalous social problemquote; has been created by the media, which in the process of quote;manufacturing newsquote; provides us with a lens through which reality is seen. It focuses on certainevents, it obscures or obfuscates others, it leads to certain questionsbeing asked and others being ignored giving us a quote;frame of referencequote; inwhich events are interpreted.
After a short introductory passage on the phenomenon itself, I willanalyze the representation of enjo kōsai in Japanese magazines, arguingthat the discourse unfolds in a three step process, scandalizing the phenomenoninstead of critically dealing with it.
Whether or not critical discussion is realized in a different form ofdiscourse, namely literary discourse, will be the central question of thefinal part of my presentation where I examine Murakami Ryū’s novelLove & Pop (1996).